Actionable Org Charts: A Vital Tool for Prospecting Big Deals

 An organizational chart (org chart) is a crucial tool for every marketer as it works as a directory of the entire management of the target organization. The layout of the chart shows the hierarchical relationships of every employee within an organization. It also gives away the decision makers and influencers as well as maps the references and pain point indicators of the target profile. These actionable org charts are highly customized to give an integrated view of the prospect company’s management, marketing, sales, account management, and inside sales to B2B marketers.

                                                                        

Org Chart


What is the purpose of actionable org charts?


Customized and actionable org charts are vital for every B2B marketer in order to achieve complete information about the target organization and enhance the marketing strategies of the organization. That’s why it is important to regularly update and verify the actionable org charts by leveraging sales intelligence experts. It allows marketers to offer those products and services to prospective customers that are the best fit for their organization as per their business prerequisites. These charts can be used for:


  • Developing a bridge between marketers and prospect companies
  • Understanding the flow of communication in the target company
  • Enhancing the sales graph of the organization 
  • Approaching the right decision makers at the right time with relevant offerings


How actionable org charts are used by B2B marketers?


Actionable org charts developed by sales intelligence experts are useful in numerous ways as it gives a complete picture of the target organization’s management, contact information, requirements, and challenges. It can help B2B marketers to crack and close deals faster and boost ROI by providing-


  • Visual employee directory of the prospects
  • Overall understanding of the chain of command
  • Information regarding the relationship dynamics of the prospects
  • Multiple entry-points to the target companies
  • An outlet for decision makers and influencers
  • Insights into the budget cycle of the prospects


A clear, updated, customized, detailed, and actionable org chart developed by sales intelligence experts has made it easier to identify target personas, their job roles, contact information, and more. It enables B2B marketers to delineate clusters among the target audience, increase the sales graph, and boost the ROI of the organization. 


CLICK HERE to know more with BizKonnect. 

 

Comments

Post a Comment

Popular posts from this blog

Explore The Power of Actionable Org Charts in Successful Personalized Campaign

Image
 Personalized Marketing is when a B2B marketer tailors the marketing message according to the target account. It is unlike traditional marketing which targets a wide range of clients with a broad messaging strategy. Moreover, the goal of personalized marketing is to make prospects feel as though the marketers are speaking directly to them. Besides that, it gives your prospects a transparent and detailed view of the benefits of collaborating with your business. Thus, making it important to understand your target account concerning their:   Strengths, weaknesses, interests, opportunities, and challenges.  Business prerequisites and chain of command.  Market dynamics and budgetary matters.  Existing connections and competitors presence.  Preferences and tactics of key stakeholders and decision makers. For the above mentioned reasons, it is essential to opt for the authentic, customized, and actionable org chart of the target account. From deciding on the Ideal Customer Prof...
Read more

Actionable Org Charts: 4 Compelling Benefits to Use Them for Successful Prospecting

Image
  As a B2B marketer, you may already know that actionable org charts of target companies are a simple yet high-powered tool. It gives you a line of sight into the prospect accounts, enabling you to discover minor details about them and strike the deal faster. That's why it can be rightly said that it is your new superpower to identify and target prospective accounts effectively and successfully.  However, to elaborate, an actionable org chart of prospect accounts provides a graphical depiction of the company’s structure including the divisions, departments, processes, etc. It helps to target prospects successfully by providing details like who reports to whom, their decision-making process, multiple sales channels, etc. Thus, from approaching prospects to converting them into loyal clients, an actionable org chart can benefit you in various ways.  But wondering how exactly an actionable org chart can be your go-to tool while prospecting and make it successful?  Let'...
Read more

Insights and Org Charts from OrgKonnect Can do Wonders in Your Iterative theme-based B2B Email Campaigns

Image
  In today's hi-tech and ever-changing world, generating quality leads has become one of the most crucial steps for successful prospecting. It enables you to run iterative theme-based B2B email campaigns effectively and successfully. Moreover, by optimizing & prioritizing an iterative approach in your B2B email campaigns, you can achieve better results in no time. However, to leverage iteration in your campaigns, you would require detailed information about prospects regarding their business structure, decision-makers, buying behavior, needs & requirements, marketing strategies, and more. And, OrgKonnect is the best-fit tool to help you with all this information. It is a self-service portal that provides pre-made as well as customized  actionable org charts   of the prospect accounts. These org charts are the treasure trove of your business as it provides all the minute information about your target audience. Ultimately, the valuable insights of OrgKonnect help yo...
Read more