Demand Generation vs Lead Generation: Which Strategy Is Best for Your Startup?
Demand generation and Lead generation are the two most important strategies that make up a large part of sales and marketing. The main difference between the two is that demand gen aims at increasing your brand awareness while lead gen focuses on transforming brand-aware prospects into loyal clients. While you may be asking which strategy is best for helping your startup to meet business goals, the two should be used together for maximum effect. As you cannot approach relevant leads and convert them into loyal clients without first attracting them to your startup. That's why it is said that demand generation directly helps with lead generation. What is Demand-Gen vs Lead-Gen? Demand generation creates awareness of a company’s products and services. Besides, its techniques can also be used to penetrate new audiences. On the other hand, lead generation is when you increase audience interest in your business offerings through nurturing. It's really simple - If the audience doesn