Reduce your sales cycle by leveraging Actionable Org Charts

  Demand generation and Lead generation are the two most important strategies that make up a large part of sales and marketing. The main difference between the two is that demand gen aims at increasing your brand awareness while lead gen focuses on transforming brand-aware prospects into loyal clients. While you may be asking which strategy is best for helping your startup to meet business goals, the two should be used together for maximum effect. As you cannot approach relevant leads and convert them into loyal clients without first attracting them to your startup. That's why it is said that demand generation directly helps with lead generation. What is Demand-Gen vs Lead-Gen? Demand generation creates awareness of a company’s products and services. Besides, its techniques can also be used to penetrate new audiences. On the other hand, lead generation is when you increase audience interest in your business offerings through nurturing. It's really simple - If the audience doesn...

  In today's hi-tech and ever-changing world, generating quality leads has become one of the most crucial steps for successful prospecting. It enables you to run iterative theme-based B2B email campaigns effectively and successfully. Moreover, by optimizing & prioritizing an iterative approach in your B2B email campaigns, you can achieve better results in no time. However, to leverage iteration in your campaigns, you would require detailed information about prospects regarding their business structure, decision-makers, buying behavior, needs & requirements, marketing strategies, and more. And, OrgKonnect is the best-fit tool to help you with all this information. It is a self-service portal that provides pre-made as well as customized  actionable org charts   of the prospect accounts. These org charts are the treasure trove of your business as it provides all the minute information about your target audience. Ultimately, the valuable insights of OrgKonnect help yo...

  With the rapid advancement of technology, startups are always looking for the latest marketing strategies to boost their clients' reach. And, personalized messaging is one of the most effective ways for startups to reach and engage prospective accounts. Regardless of which sector the startups are operating in, personalization would help them to increase their customer base while retaining the existing ones. In fact, the importance of customized marketing is so great that it generates positive results in prospecting in no time. Fortunately, personalization becomes way easier with  actionable org charts  developed by sales intelligence experts. It provides detailed information about the prospect accounts such as its business solutions, key stakeholders, decision-makers, competitors, challenges it is facing, its needs & requirements, and more. All this updated and accurate information, provided by actionable org charts, would allow startups to connect with prospects on...

  Over the last decade, Account-based Marketing (ABM) has become immensely popular among B2B marketers. The shift in the way clients look for B2B solutions has compelled them to change the way they approach prospective accounts. So, it considers the target account as a whole to be a “prospect” in account-based marketing. This includes all the key stakeholders, decision-makers, and influencers that will be involved in the decision-making process. Also, ABM focuses on the amalgamation of the sales and marketing teams, providing a better experience for both marketers and prospect accounts by improving the sales process. However, one of the most important parts of having an understanding of the target account is leveraging its actionable organizational charts. It offers a detailed understanding of the prospect’s needs & challenges as clients relate to the marketer's products. After identifying the key decision makers, B2B marketers need to gain a deeper understanding of prospects i...

 Personalized Marketing is when a B2B marketer tailors the marketing message according to the target account. It is unlike traditional marketing which targets a wide range of clients with a broad messaging strategy. Moreover, the goal of personalized marketing is to make prospects feel as though the marketers are speaking directly to them. Besides that, it gives your prospects a transparent and detailed view of the benefits of collaborating with your business. Thus, making it important to understand your target account concerning their:   Strengths, weaknesses, interests, opportunities, and challenges.  Business prerequisites and chain of command.  Market dynamics and budgetary matters.  Existing connections and competitors presence.  Preferences and tactics of key stakeholders and decision makers. For the above mentioned reasons, it is essential to opt for the authentic, customized, and actionable org chart of the target account. From deciding on the Ideal Customer Prof...

  An organizational chart (org chart) is a crucial tool for every marketer as it works as a directory of the entire management of the target organization. The layout of the chart shows the hierarchical relationships of every employee within an organization. It also gives away the decision makers and influencers as well as maps the references and pain point indicators of the target profile. These actionable org charts are highly customized to give an integrated view of the prospect company’s management, marketing, sales, account management, and inside sales to B2B marketers.                                                                          What is the purpose of actionable org charts? Customized and actionable org charts are vital for every B2B marketer in order to achieve complete information...